Guides / Track calls from Google call ads

Track calls from Google call ads

Track calls placed straight from Google call assets and call ads by campaign, and send their outcomes back to Google Ads as call conversions.

Last updated Google Ads

Some people call straight from your ad and never visit your website. Saylia tracks these calls by the number on the ad, and sends their outcomes back to Google Ads as call conversions.

This covers call assets, call ads and location assets with a call button. Calls from people who visit your site first are tracked by the tracking tag.

How a call from a Google call ad travels. The number names the campaign; the outcome goes back to Google's record of the call.

1 · Live, while the phone rings

  1. Your adSomeone taps to call from a call asset or call ad.
  2. Google forwarding numberGoogle records the call for call reporting and connects it.
  3. Saylia tracking numberThe number tells Saylia the campaign. Saylia routes the call while it rings.campaigncaller numberstart time
  4. Your teamThe right person answers. The call is recorded if you record calls.

2 · After the call

  1. Transcript and verdictQualified? Booked? What did they need? Your rules decide if it counts.
  2. ValueA value from your rules, for example by service and outcome.
  3. Google AdsThe call conversion is matched to Google’s record of the call. Bidding learns from it.caller numberstart timevalue

Set it up

  1. In Saylia, add a tracking number for each campaign. Set its source to Google ad extension and label it with the campaign’s name.
  2. In Google Ads, put that number on the campaign’s call asset, call ad or location asset.
  3. Make sure call reporting is on: Admin → Account settings → Call reporting.
  4. Create a Calls via uploads conversion action, and choose it in Saylia. The call conversions guide has the settings.

After the next few calls from your ads, open them in Saylia. Each shows Google Ads as its source, with its campaign.

Avoid counting the same call twice

Google Ads can also count calls from ads on its own, by call length. Keep Google’s Calls from ads action secondary, and make Saylia’s Booked call action primary. Otherwise bidding sees one call as two conversions.

Good to know

  • Use a different number for each campaign. Saylia knows the campaign from the number.
  • No keyword or click ID. Google doesn’t share them for calls from call ads.
  • Google may not credit every call. Calls made long after the ad was shown, or with a hidden caller ID, can’t be matched. They still appear in Saylia.